Kroonenberg Groep has reached agreement with NEW YORKER for a long-term lease agreement for a store located at Nieuwendijk 154-160 in Amsterdam.

NEW YORKER already has a branch on the Nieuwendijk shopping street in a retail space of approximately 2,200 m². For the new store the downstairs retail space has been added to the existing space to create a new store of approximately 4,220 m² divided between the ground and first floors. The downstairs store was being temporarily leased to the De KOOPman fashion store and before that to H&M.

NEW YORKER is creating a new flagship store at this location. With more than 1,150 stores in 47 countries and over 21,000 employees, NEW YORKER is one of the largest international fashion brands. ‘Dress for the moment’ is more than just a slogan for the company.

The space which is going to be used for the expansion was made available to New Yorker at the end of November and now has to be prepared, so that it can be added to the existing retail space. Once that work has been done, that space will be opened to the public in mid-March. The current entrance on the existing escalators will be removed after that. This work will have been completed by mid-May, after which New Yorker will open the entire store to the public.