Kroonenberg Groep has reached an agreement with No Label for a long-term lease at Hoogstraat 14 in The Hague. The lease involves a retail space of around 235 m² distributed over the ground and first floors. The lease commenced on 15 October and the store is going to open after a short period of fitting-out work.

The new store is going to be the sixth physical store of the Amsterdam-based brand which represents higher quality ‘smart essentials’ at competitive prices. No Label was established in October 2013 and started out as a company predominantly concentrating on private label. These days No Label focuses on functional clothing for men in the form of basics such as chinos, sweaters or sneakers. No Label also has stores in Amsterdam, Rotterdam, Utrecht and Roosendaal.

Kroonenberg Groep received leasing advice in this instance from Insight Real Estate and KroesePaternotte.