25-11-2020

LEGO®-EXHIBIT THE ART OF THE BRICK IN THE KALVERPASSAGE

The acclaimed The Art of the Brick exhibition by the American artist Nathan Sawaya is temporarily coming to the Netherlands. Starting on Thursday 10 December, more than 100 unique works of art built with over one million LEGO® bricks can be seen in the Kalverpassage on the Kalverstraat in Amsterdam. The exhibition will be on display in the former Hudson's Bay store. The rented property has a floor area of 4240 m².

The Art of the Brick was hailed by CNN as one of the ten must-see exhibitions in the world and has already attracted millions of visitors worldwide. After the major success in 2014, The Art of the Brick is finally back in the Netherlands. The exhibition has doubled in surface area and now shows more than 100 works of art. Added to the exhibition is the stunning In Pieces gallery, a multimedia collaboration between Sawaya and award-winning Australian photographer Dean Wes.

Organizer The Experience Providers has joined forces with NEMO Science Museum and Kroonenberg Groep to bring The Art Of The Brick to the Netherlands.

CEO Daniëlle van de Beemd from The Experience Providers: 'These times have caused complex challenges for everyone. Many activities have been stopped or cancelled due to the Covid 19 measures. We saw an opportunity to temporarily bring The Art of the Brick to the Netherlands in a fantastic collaboration with Kroonenberg Groep and NEMO Science Museum. In these complicated times, we’re proud to be able to bring a bit of wonder and inspiration in a safe environment to the people of the Netherlands.'

Lesley Bamberger, Managing Director of Kroonenberg Groep: 'We hope that this fantastic public exhibition will give a positive boost to the public’s experience on the Kalverstraat and attract more people to the city centre. This is our way of stimulating the business climate for all shops and companies in the immediate vicinity during these times of everyone keeping a 1.5 metre distance.'