The Keyserstroom shopping centre is located on the north side of the core shopping area of Meppel. The front side consists of a series of striking historic façades, located along the Kruisstraat an connecting with the Hoofdstraat. The rear side along the Noteboomstraat provides access to the indoor car park. The Keyserstroom is presently going through a radical renovation. The design, created by E-UP Design, aims to transform the location into a place where people like to be and come to meet each other. The shopping centre will become much lighter and more transparent. A restaurant with terrace will grace the square on the Kruisstraat. The retail space that formerly served the V&D retail chain is being transformed into a cinema with four halls. This is projected to draw roughly 100,000 visitors each year. The centre is expected to officially reopen its doors at the end of 2018. The shopping centre will remain closed until then.