De Pershal, Kroonenberg Groep’s latest high-end redevelopment in Amsterdam, has officially opened. Architecture agency Rijnboutt designed the renovation and transformation of De Pershal.
Built at this Amsterdam location in 1930, the stately Telegraaf building was known for its colossal printing presses in the high-ceilinged press hall (pershal) on the ground floor. Kroonenberg Groep has owned the building in Nieuwezijds Voorburgwal since 2016. Following the departure of the previous tenant Kasbank, work began on redeveloping the building to establish it as a new landmark in Amsterdam’s historic city centre. The first phase of the redevelopment resulted in 7,300 m2 of high-quality office space spread over five floors. An observation deck constructed at the top of the listed building offers breathtaking views of the city. Guerrilla has been a tenant at this location since 2018. This first phase restored the building’s high-ceilinged hall to its former glory, and office space has now also been created in De Pershal during the nearly completed second phase.
Lesley Bamberger – CEO Kroonenberg Groep: “We collaborated to create a beautiful office building at this prominent location in the centre of Amsterdam. It has become a unique working environment that is sure to inspire its users. We look with pride at this fantastic addition to the city.”
Frederik Vermeesch – architect/director Rijnboutt: “History served as a guide in enhancing the individuality and spatial experience of De Pershal. We were sympathetic and consistent in developing the building’s features, both conceptually and in the choice of materials and the design of architectural details. This created a comfortable, highly sustainable office that offers glimpses into the past in many places.”
Concrete columns, a steel structure with bridges and stairs, marble, and dark end grain flooring combine modern practicality with the atmospheric industrial character of yesteryear. Daylight falls surprisingly deep into the room from above via the former shop windows or from the old alleys so characteristic of Amsterdam’s city centre. The monumental natural stone public entrance has been restored and extended inside. It forms the entrance to a succession of spectacular locations.
It has become the ultimate working environment in the beautiful, historic heart of Amsterdam, equipped with a high-quality climate control system, energy label A+++ and Breeam In-Use excellent certification. A total of 2,700 m2 of office space has been created, which is leased on a long-term basis to a multinational in the field of supply chain management and logistics. The building was constructed by Salverda Bouw, while the project management was provided by vb&t project management.
Kroonenberg Groep has reached an agreement with HaoHan Amsterdam Zuid B.V. for a long-term lease at Gelderlandplein for a branch of Yuan’s Hot Pot. The leased property concerns retail catering premises of 276 m2 located at AJ Ernststraat 589. Until recently, this location housed Oriental restaurant Ruby.
Yuan’s Hot Pot Amsterdam is the restaurant of Yuan’s Chuan Chuan Xiang, which was established in 1996. Hot Pot is the most popular cuisine in China. Chuan Chuan Xiang is a branch of the hotpot family that puts food on bamboo skewers and, while the hotpot simmers, the skewers with fresh ingredients such as vegetables, tofu, meat and fish are placed in the pot of hot broth to cook together at the table. This is the 4th branch of Yuan’s Hotpot in the Netherlands.
The lease commenced 1 January 2025 and the restaurant will open its doors after a brief installation period. Kroonenberg Groep is advised on the leasing of Gelderlandplein by Kroese Paternotte.
Kroonenberg Groep has reached an agreement with a multinational supply chain management and logistics company for the long-term lease of office space at Nieuwezijds Voorburgwal 223 in Amsterdam, also known as De Pershal. The leased property comprises the entire office space with an area of approximately 2,700 m². The contract will commence after turnkey delivery by the contractor on 1 March 2025, after which the tenant will immediately move into the property.
Built at this Amsterdam location in 1930, the stately Telegraaf building was known for its colossal printing presses in the high-ceilinged press hall on the ground floor. An earlier redevelopment in 2018, designed by architecture firm Rijnboutt, restored much of the former grandeur of the Art Deco listed building and included the restoration of the press hall’s spectacular height of about 8 metres. Over the past year, the space was renovated into a state-of-the-art office space as designed by Rijnboutt.
This ground floor with mezzanine is now a fascinating working environment with a balanced mix of historical elements and contemporary luxury. The hall’s height, the industrial columns and robust construction combine beautifully with timeless marble, black steel beams and sleek stucco.
It is the ultimate working environment in the beautiful, historic heart of Amsterdam, equipped with a high-quality climate control system, energy label A+++ and Breeam In-Use excellent certification.
Kroonenberg Groep was advised on the lease of De Pershal by Van Dijk & Ten Cate. The tenant was assisted by CBRE.
Kroonenberg Groep has reached an agreement with Takko for the long-term lease of retail space at Burgemeester Bramerstraat 57 in Hardenberg. The leased property involves a store of 88 m² that will be merged with the adjacent premises already leased by Takko to create a new retail space of 446 m2. Following renovation, the enlarged store will open its doors in early 2025.
Since opening its first store in 1982, Takko Fashion has grown into one of Europe’s most successful discount fashion retailers with around 18,000 employees. With almost 2,000 shops in 17 European countries, they offer fashionable clothing for the whole family – from baby clothes and children’s fashion to women’s and men’s clothing.
Kroonenberg Groep was advised in this transaction by Uniek Bedrijfsmakelaars.
Kroonenberg Groep has reached agreement with Buma Algera Notariaat for the long-term lease of office space at Apollolaan 171 in Amsterdam. The leased premises on the ground floor measures approximately 443 m2. The lease will commence on 1 December 2024. Buma Algera Notariaat has years of notarial experience and has established a good name and an excellent position within the Amsterdam notarial market specialising in all facets of real estate.
Apollolaan 171 is Amsterdam’s newest state-of-the-art office building. The office building was commissioned by Kroonenberg Groep and designed by OMA / David Gianotten. The result is a contemporary building that has a positive impact on the whole neighbourhood. A total of 6,600 m2 of office space has been created, which is being offered for partial rental. Office spaces are available for rent starting from 170 m², including within the latest concept: Unitz Premium. These high-end, turn-key office spaces feature shared facilities such as meeting rooms, consultation areas and a modern lunchroom. Every detail has been carefully crafted to create a stylish, functional workspace.
Kroonenberg Groep is being advised on the leasing of Apollolaan 171 by CBRE, Van Dijk & Ten Cate and Van Gool Elburg. Buma Algera Notariaat was assisted by P van den Bosch Real Estate Partners.
Kroonenberg Groep has reached a long-term lease agreement with vanHaren Schoenen BV for the retail space at Zuidplein Hoog 785-798 in Rotterdam. The retail space was previously enlarged to almost 600 m2 by merging several units. The lease commenced on 1 September 2024.
VanHaren is already a tenant in Winkelcentrum Zuidplein. This relocation strengthens their presence in the city centre and is in line with the strategy to also equip this store with the latest 3.1 concept, which has already been implemented in a number of vanHaren stores. VanHaren has been a leading formula in the shoe sector in the Netherlands for 95 years. With 145 stores, vanHaren is not only one of the largest, but also one of the most successful shoe retailers in the Netherlands.
Kroonenberg Groep was advised in this transaction by KroesePaternotte.
Kroonenberg Groep has reached agreement with three new tenants for the long-term lease of office spaces at Raadhuisstraat 50 in Amsterdam. The entire property is now let. The leases commenced on 1 October and 1 November, respectively.
Levenbach Advocaten is renting 232 m² on the first floor. Levenbach Advocaten is an independent, internationally oriented law firm in Amsterdam specialising in corporate, employment and bankruptcy law.
Fiberplane, a developer, producer and publisher of software, is renting 227 m² on the second floor. They help their clients build, test and debug their API with the full context of their source code and runtime behaviour.
Jellyfish is a marketing agency for the digital world that drives growth for their customers by navigating, connecting and leveraging platforms. Their unique global structure combines platform knowledge with technology, media, creativity and data expertise. They are renting 395 m2 on the third and fourth floors.
The national monument located at 50 Raadhuisstraat recently underwent a major upgrade, both in terms of sustainability and layout. In architecture firm Office Winhov and contractor Salverda Bouw – both experts in transforming listed buildings – Kroonenberg Groep saw the ideal partners for turning it into a state-of-the-art office. This was done with respect for the historical elements, such as the restored characteristic awnings from the original design and by making the authentic stained-glass windows visible.
The collaboration resulted in a unique office with high-level finishing. This is evidenced by the oak flooring throughout the offices and the steel and glass incorporated in the design. All tenants also have custom-made kitchens. A high-quality climate control system was installed and all windows were fitted with vacuum glass. The energy label was improved from G to A+ partly due to this. Users of the property can also enjoy a 120 m2 patio garden.
Kroonenberg Groep was advised in the leasing of Raadhuisstraat 50 by Van Dijk & Ten Cate and NL Real Estate. KRK Makelaars acted on behalf of Levenbach Advocaten, and NL Real Estate acted on behalf of Jellyfish.
Kroonenberg Groep is developing a brand new apartment complex at the Stationsplein in Almere: Metropool Zuid. After the complete demolition of the old building in early 2023, contractor Akor started construction of the complex designed by Paul de Ruiter Architects in late 2023. Construction reached its highest point yesterday. The hoisting and placing of the last broad slab was festively celebrated in the presence of the owner, contractor and architect.
Metropool Zuid is centrally located on the corner of Stationsstraat and Metropolestraat, just a stone’s throw from Almere Centrum Station. The complex consists of five floors and blends well with the architecture and building volumes of the adjacent properties. The building will ultimately provide 40 rental units varying in size from approximately 70 m² to 90 m². Around 1,000 m² of commercial space will be built on the ground floor.
Lesley Bamberger, CEO of Kroonenberg Groep: “Metropool Zuid and Primark will together form a nice gateway to Almere city centre. We look forward to having a beautiful building here, where many people will enjoy shopping and living.”
Richard Fransen, managing director of Akor: “As builders, we naturally want to realise the architect’s design as beautifully as it was conceived. The team is working very hard on that. Once you reach the highest point, it’s nice to take a moment with all concerned to reflect on what we have achieved here.”
The building is scheduled for completion in the first quarter of 2026.
Kroonenberg Groep has reached an agreement with TUI for a long-term lease at Gelderlandplein 223. The leased property concerns 80 m² and is located between Zwartjes van 1880 and Pets Place. For the benefit of this tenant, the former Esprit shop was split. The lease commenced on 1 September and the store will open after a short period of fitting-out work.
TUI stands for Trusted, Unique and Inspiring and through it, they want their customers to be carefree while enjoying the good things in life. In the physical TUI travel agencies, specialised staff work to ensure travellers have an unforgettable holiday.
A new long-term lease has also been concluded with De Leest Schoenmaker. De Leest Schoenmaker has moved to a new shop with an entrance at Loowaard 32. The leased property concerns approximately 31 m² of retail space. The Wasssalon Buitenveldert space was split up to realise this shop. De Leest has been a household name in Gelderlandplein as a shoemaker and key service for years.
A long-term lease has been concluded with Fornet Stomerij for an 89 m2 shop at Willem van Weldammelaan 55. This was the previous location of Wasssalon Buitenveldert, but they were taken over by Fornet Stomerij at the beginning of this year. Fornet also has a branch in the Zuidas and more than 1,900 branches abroad.
Kroonenberg Groep is advised on the leasing of Gelderlandplein properties by Kroese Paternotte.
KROONENBERG GROEP AND GELDERLANDPLEIN SHOPPING CENTER PRESENT: ART AUDIO TOUR
And yet it’s also nice to learn more about the artists, the meaning of their work or their sources of inspiration. From now on, you can not only view the art at Gelderlandplein, but you can also learn more about it with the Art Audio Tour.
Each step in the Art Audio Tour shows you something new and each story broadens your view. All the pieces of art are provided with a QR code that you can scan to listen to fascinating background stories about the work directly via your phone.
For those who don’t have time to visit the shopping centre but are interested in the Art Audio Tour, you can also watch it at www.artaudiotour.nl.
The works of art in Gelderlandplein form a permanent collection that can be admired daily during the shopping centre’s opening hours. The art was selected by Kroonenberg Groep – owner of the shopping center – in collaboration with art gallery REFLEX in Amsterdam.