Kroonenberg Group has signed a long-term lease with Hudson's Bay for Saks Off 5th in the Kalvertoren in Amsterdam, and for Hudson’s Bay in the Barones in Breda.

When renovation work is completed in the Kalvertoren, the first flagship store of Saks Off 5th will open with a total surface area of ??4,240m², split between the ground floor (approx. 490m²) and the first floor (around 3,750m²). Access to the first floor will be provided via escalators and there will be an iconic storefront with entrances from Kalverstraat and in the Kalvertoren.

Kroonenberg Group will begin redevelopment work in the Kalvertoren this summer; the shopping centre will be transformed into a shopping arcade. At the official reopening, the renovation will be underlined with a new name: ‘Kalverpassage’ (Kalver arcade). By partially opening up the first floor, the shopping centre will be made more appealing and lighter. The materials that will be used and the open design mean that shoppers will soon be able to walk between Kalverstraat and Heiligeweg through the new shopping arcade, making it a more integrated part of its immediate surroundings. The redevelopment, designed by Cie in partnership with 3W real estate, will be completed in the autumn of 2017.

In the Barones, a branch of Hudson's Bay is to open. The Canadian department store will lease approximately 16,630m² across 5 floors. The store will have an entrance in the Barones as well as in Karrestraat. The recent bankruptcy of V&D meant that Kroonenberg Group now has the opportunity to accommodate this new department store formula in the Barones. Hudson's Bay will open its doors in mid-2017 following major refurbishment work. 

Kroonenberg Group is currently putting the finishing touches to its redevelopment of the Barones. In partnership with 3W real estate, Rijnboutt and KroesePaternotte, plans have been developed for a complete redevelopment. For example, retail spaces on the upper floor will be connected to those on the ground floor, creating larger units with more imposing shop fronts. The upper floor will be accessible via the ground floor of the relevant store. This means that the escalators will disappear from the passage, creating space to accommodate a central plaza with a contemporary food court. The shopping experience will be enhanced by increased transparency into the stores, as demonstrated by the newly opened The Sting and Open 32.

The existing entrances were renovated and made more inviting. The entrance in Lange Brugstraat has been radically redesigned to optimise the sightlines for shoppers. The transparent façade for the food court will create a strong visual link to the historic Nieuwstraat.

Existing tenants such as H&M, Etos and Hugo Boss have been consulted on all the plans. The total area of ??the shopping centre (28,000m²) will remain virtually unchanged.

Kroonenberg Group was assisted by KroesePaternotte in this project. Lexence provided the legal guidance.