Markthof wins NRW annual award 2012!
Markthof Hoofddorp voted best shopping centre development of 2012.
Centre of Hoofddorp
In cooperation with ProWinko Nederland, Kroonenberg Groep has undertaken an extremely successful redevelopment of the old Markthof shopping centre in the centre of Hoofddorp. This redevelopment was submitted for the NRW* Annual Award 2012 and emerged as the undisputed winner. The building underwent a high-quality redevelopment, making it ready for a long-term, sustainable future.
The new Markthof was redeveloped without adding much floor area, and now fully complies with today’s requirements. The focus of the old building was inward-facing, whereas the new Markthof looks outwards. Thanks to the redevelopment, the entire centre of Hoofddorp has been given a huge impulse, whereby the whole area has become much more attractive to consumers.
One of the key draws in the centre is the Netherlands’ second Primark store. However, the success of the new Markthof is certainly thanks to more than the arrival of this anchor store.
One striking feature is that the attractive building houses retailers from every segment, including the lower segments. On top of the centre, contemporary homes have been realised, with dedicated parking spaces and a modern office building, giving the building a highly multifunctional nature.
The Municipality of Haarlemmermeer, through spokesperson alderman Arthur van Dijk, has expressed its great satisfaction with the new development and was more than happy to allow the developer to go ahead on the basis of its sound, feasible plan.
Pi de Bruijn
The architecture is also striking. Architect Pi de Bruijn, well known from projects such as the Zuidas and the development of the NDSM-werf site in Amsterdam, was inspired by the remarkable wingnut tree, which was given a prominent place in the project.
The report by the expert jury spoke of this project as a significant example of a successful, essential (re-)development project in the Netherlands. This is what can be achieved!
Download the complete jury report here.
* The NRW (Dutch Council of Shopping Centres) was set up in 1986 and, during the past twenty-five years, has become an essential feature of the property landscape in the Netherlands. The NRW has made unstinting and incomparable efforts from a wide range of perspectives to promote the cause of shopping centres in the Netherlands. The NRW promotes itself as a non-profit platform organisation that forms an umbrella organisation for businesses and bodies involved professionally with shopping centres and their surroundings. The strength of the NRW lies in the fact that the council occupies a neutral and independent position within the retail property sector.