Largest Italian frame scaffold wrap of Western Europe in Rembrandtplein Amsterdam
The Kroonenberg Groep, in collaboration with blowUP media Benelux B.V. and with the co-operation of the City of Amsterdam and the Rijksmuseum, have created the largest printed scaffold wrap of Western Europe. The scaffold wrap is more than 10,000 square metres in size and thus almost completely covers The Bank, the former ABN AMRO building located in Rembrandtplein.
The mesh is partly printed with a so-called Italian frame, i.e. an exact copy of the building’s façade, and is among the first of its kind in Amsterdam and definitely the largest. The City is co-operating in this project to promote this type of scaffold wrap advertising in the centre of Amsterdam.
This spectacular building wrap has room for huge poster-size advertisements of 340 square metres, directly in Rembrandtplein as well as along the Herengracht canal on the side of Utrechtsestraat. Around the Queen’s birthday this year, Radio 538 was the first company to advertise on the Rembrandtplein scaffold wrap. Advertisements by Canon, Lipton and Nokia followed.
The Italian frame of The Bank, where a 40,000 square metre site is being redeveloped into premier office and retail space with an underground car park, not only shows project information and artist impressions of The Bank’s interior, but also selected details of paintings from the Rijksmuseum.